With the explosion of multimedia and video over the past few years, and the ever increasing bandwidth from the major internet providers, there are many avenues to educate consumers about new products.
DaBomb Media has been very fortunate to work with some of the leaders in the electronics industry, helping them with creative ways to market their products online and at the point of sale at many of the largest online retailers. By gaining this experience, we have learned a lot about the various approaches to create enticing, creative and compelling informational pieces to help increase product knowledge and sales. We have learned to take a holistic approach to our projects.
Key Advantages for Using 3D Models and 3D Product Visualizations:
- Creating photo realistic 3D product visualizations is the most cost effective approach to maximize the possibilities of online product marketing. You see, once a product has a life-like 3D model created for it, the sky is the limit. We have created interactive 360 product tours of over a dozen cameras for Canon. We have also created product informational videos for Casio to be used in tradeshows and viral marketing campaigns. We have also helped clients do market research testing by creating different products that consumer test groups can do A/B comparison testing on.
- Making changes to the product with 3D models offers limitless possibilities while staying cost effective. If a furniture manufacturer wanted to see what color sofa consumers preferred, it is very easy to control the various elements of color, texture and materials. The possibilities are only limited to the imagination of the manufacturer, as we have done various out of the box examples that ended up becoming the final product that the company produced.
- The angle and presentation of the product can easily be manipulated when 3D models are used for product marketing. Recently, Walmart started suggesting to their vendors that they create more compelling sales tools for their products for www.walmart.com. Think about it, if you had a bunk bed that you needed to create a 360 product tour for, how would you go about producing the 18 to 24 images to make up the 360 tour? Photography would be quite challenging to say the least.Having the product as a 3D model would make it as easy as programming the exact angle you wished to view the product from. So each frame of the 360 is from the perfect angle, and as the correct lighting and environmental elements, so that the product is consistently represented throughout the full 360 tour.
Check out some of the projects we have worked on, so that you can get a feel for what is possible.
Canon EOS 60D camera
Canon XF305 HD camcorder
Kolcraft Stroller
NewTrend Furniture
Tags: 3D models, 3D package visualization, 3D product visualizations, Canon, Casio, computer product marketing, consumer informational videos, online merchandising, online shopping, Walmart
