DaBomb Media has been a creative partner with SellPoint for several years now. We have helped create engaging and creative sales tools and multimedia product tours for companies like Canon, Casio and Disney to help them maximize their sales, while utilizing the SellPoint merchandizing platform.
A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products.
The study analyzed online shopping behaviors to measure the impact SellPoint’s Active Product Tours (APT) on the purchase patterns of online shoppers. Among the findings:
- There was a 35% increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.
- Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed.
The Active Product Tours are detailed product presentations featuring audio, video and downloadable sales collateral related to a particular product. Shoppers choose to view them by selecting a “Take a Product Tour” button on the product page.
SellPoint also released the following information:
- Last year, online shoppers spent more time viewing APT on Thanksgiving Day than on CyberMonday (208,509 minutes vs. 181,726 minutes).
- Based on SellPoint projections, Thanksgiving Day view time will total more than 380,000 minutes vs. nearly 182,000 minutes of view time on CyberMonday.
Check out a few of the tours we created:
Information provided by MarketingCharts.com
